*microphone feedback* Is this thing on?
Sorry, never done this wrap-up thing before.
I’d like to thank the Academy, my cat Space Ghost, and venlafaxine for getting me this far…
Nah, actually, I DO think it’s important for biz owners to acknowledge their efforts (and take stock of what’s working and what’s not) every once in a while. It’s just that I’ve never done it.
But this year, I started gaining real clarity and getting traction on the type of rewarding — nay, life-affirming — business I want to run.
So I’m writing it all down, just in case I wake up in Milwaukee in an amnesic fugue tomorrow morning.
Just call me “Confused Terrence Howard”.
Along with deciding in 2017 that I was going to focus on writing only emails, landing pages, and the occasional website, here’s everything I did this year and the effect it had on my business:
I spoke at things! And people listened!
This surprised no one more than me, believe me.
It was a huge honor this year to speak and/or teach for audiences at…
- New Orleans Entrepreneur Week
- Call to Action Conference
- Business of Software (I also took sketchnotes, because, I mean, obviously)
Look what a good time I can have with a Britney Spears microphone!
Photo of me at CTAConf by Ronnie Lee Hill Photography.
I’ve already got a couple of classes and conferences booked for 2018, and am so excited I could pee. I won’t, though. I promise.
If you want my brain, face, and body at your event in 2018, you can tell me more about it here.
I also did a fair few podcasts, which was super fun. Oh, you want me to get on the phone and dork out about comedy and copy? I’ll do that alllllll day.
These are definitely in the top 5:
- Comedy in Copy with Lianna Patch – The Copywriter Club
- How to Use Humor to Write Copy That Converts – Nadimo
- How to Write Compelling Copy – Conversio’s One Stop Shop
I wrote a ton of articles for companies I adore
Because I generally prefer to slurp wine, watch The Crown, and avoid building my list at all costs*, I happily shared my marketing knowledge with some crazy-awesome companies this year instead of writing my own blogs.
Here are a few of my favorite guest posts:
- 10 Easy-As-Pie Punchups for Warmer, Funnier, More Personable Copy – for Autopilot
- Copywriters, Find Your Niche: Specializing vs. Generalizing – for Copy Hackers
- 12 Detailed Examples of Retention Emails Built to Convert – for GetUplift
- What The Matrix Can Teach You About Evoking Emotion in Your Ecommerce Copy – for Objeqt
- Write in Your Authentic Voice: How to Brand Your Copy Across Your Entire Ecommerce Marketing & Sales Funnel – for Conversio
* What can I say? Claire Foy gives a standout performance.
(OK, I did write some killers for the Punchline blog)
Not enough of them — but I see you, 2018, and I’m coming for you!
Here are my two best posts (*cough* only posts) from this year on my very own slice of the Internet:
- ANALYSIS: How This Killer Ecommerce Sales Page Uses Humor to Convert
- You’ll Never Think About Puns the Same Way Again
I also ghostwrote a few pretty great pieces, but if I told you what they were, I’d have to kill you. And I’d rather not clean up a mess right now ¯\_(ツ)_/¯
I traveled to 5 countries
First France, then Canada, then Japan, Thailand, and Cambodia! More importantly, my new passport photo is hella cute. Take that, passport control guy who told haggard, 16-year-old, just-off-a-24-hour-international-flight me that “I looked much better now” than my old passport photo. Which, I’ll be honest, was horrific.
I worked with some truly incredible clients
From shilling software to slangin’ ecommerce product descriptions, I got to work on some really big, awesome projects this year. And while that by itself isn’t 100% notable, here’s what was: I remembered why I started doing this in the first place.
To my clients: THANK YOU for trusting me with your voice and your customers!
Thank you for letting me get weird. Thank you for being open to GIFs. Thank you for going out on a limb to make a real connection with your people!
And that’s not even to mention the clients my SNAP Copy business partner, James E. Turner and I, worked with through our joint on-demand copywriting agency. Thank y’all for trusting us with your messaging.
…and I met instant business BFFs
Fun fact: I’ve never been a girly girl. (Please try to contain your shock.)
With few exceptions, I’ve always been the person who said, “It’s just easier for me to make friends with guys. Nothing against girls, but…”
I didn’t realize that I was just waiting for 2017 to meet, like, ALL of the badass women in marketing at once. Holllaaaaaaaaaa.
Look, it’s me with the incredible Claire Suellentrop (#businessbae) and equally amazing Jessica Best!
2017, you were a pile of hot garbage in so many ways… but in other ways, you were just hot. Good on ya.
Cheers to 2018, y’all!