Hey you! Look at your face. It’s a great one. I’m glad it’s reading this blog.
Soooo. Earlier this month, I had the wild honor of speaking at the Blue Ribbon Ecommerce Mastermind in Denver!
What’s Blue Ribbon?
The Blue Ribbon Ecommerce Mastermind, run by Smart Marketer, is a group of the most successful ecommerce business owners in the world, plus a sprinkling of tip-top agency owners and marketers.
And they’re somehow ALL shockingly talented Ping-Pong players. Like, shocking.
I mostly drank and watched.
If it’s genuinely valuable to customers, if there’s a niche for it, someone at Blue Ribbon is probably selling it or about to sell it. They’re prescient AF like that.
Ezra Firestone is the marketing genius and ecommerce biz owner behind Blue Ribbon. * insert beardy man-bun emoji *
He kicked off the 2-day meeting with a rundown of the biggest challenges facing online store owners.
Ezra’s kickoff session was followed by talks from luminary geniuses like Brett Curry, Drew Sanocki, Moiz Ali, Todd Kriney, Molly Pittman, and more.
Please enjoy this totally gratuitous photo of me and William Painter co-founder Patrick Eckstein, wearing WP’s killer shades.
Oh, I spoke too!
I was super-honored to share my talk on humor in marketing (which boils down to why, how, and where in your marketing funnel it pays to be funny).
Check out the killer live sketchnotes the Smart Marketer team was kind enough to arrange for all the speakers — and then send to us after the event!
Featuring two extremely hairy Vanna Whites!
A couple of book recs for the road
Here are the two books I added to my list after speakers recommended them: