Y’all, New Orleans Entrepreneur Week kicked off this weekend, and in between preparing for our presentation and building a new website to go along with it (yes, that’s right, I took that on for some reason), I’ve been thinking about writing this post.
There are lots of “social media checklists” out there–and some of them are super helpful. But there wasn’t one that focused specifically on what to take care of before you attend a conference, talk, or party. Until now.
May I present to you: 5 social media tasks to handle before you step inside the doors of your next event.
1. Update your headshot.
If the last time you got your professional photo taken was more than 5 years ago; or if you’ve changed your look significantly; or if you had a luscious head of hair back then, and now, schoolchildren regularly rub your chrome dome for good luck–it’s time for a new headshot.
Once you’ve got a new headshot, standardize it across your professional profile. You want to avoid having your LinkedIn photo, which says, “Yes, I am a consummate professional!” undercut by your Twitter photo, which says, “Yes, I sure do love to stuff my face with crawfish, yes I do.”
2. Make sure your last tweet showcases your business.
If you’re a prolific tweeter, this won’t be a problem for you. Chances are, you’re tweeting interesting industry tidbits at least a small percentage of the time. But if you only created a Twitter account last year because you read in Forbes that it’s important, and your last tweet dates from the Super Bowl and reads, “lol wats up with those sharks next to katy perry??? #confused”…just post another, more flattering tweet.
Or better yet, more than one.
Push that Katy Perry tweet as far down as you can, friend.
3. Check your privacy settings.
Don’t want 400 creepy friend requests from strangers or deposed Nigerian princes? Would prefer your intimate Disqus comments stay, well, intimate? Better tweak those privacy settings before you give out a million business cards.
4. Create a boosted post.
Targeted correctly, a boosted Facebook post can reach the people you’ll be meeting at your fancy upcoming event. That way, when you reach for their hand and introduce yourself, they might just be familiar with your brand already–and as we all know, familiarity breeds contempt loyalty.
5. Write a new blog.
You like how I’m taking care of item #5 with this very post? It’s so meta, either you or I will probably explode at the end of this sentence.
But seriously, update your blog if you have one. This item is especially important for those in a content field (which, ahem, is all of you. Even if you don’t think so). A new blog says, “I’m active and invested in my business!” An old blog is almost as bad as a Katy Perry shark tweet. These pop culture references will self-destruct in three…two…one…
One last thing: If you are not the schmooziest schmoozer in the book, a slug of bourbon and a big friendly smile never hurt anyone.