Black lives matter.

As a white person growing up with privilege, I thought I’d begun the work of antiracism years ago: donating to the odd GoFundMe here and there, signal-boosting posts created by organizers doing the hard work, and privately fretting over horrifically common headlines, all variations on the same theme: “Black person’s life taken by police.”

I was wrong. There’s so much more I could and should have been doing, both with my wallet and my words.

It’s shameful that it took me this long to start to actually reckon with how white supremacy pervades every advantage I have (and virtually every disadvantage faced by POC), and try to acknowledge and dismantle those structures.

But I’m learning, and will continue to examine the parts of my life and my conditioning that make me uncomfortable, because that’s where the work is.

If I’m this angry now, I can’t imagine how it must feel to carry the generational rage and sorrow that Black Americans do.

I understand that I will never understand —

And I stand with George Floyd, Breonna Taylor, Ahmaud Arbery, Tony McDade, and the countless other Black people and POC whose lives have been senselessly snuffed out by racists.

I hope you, like me, will commit to doing and being better, so we can ultimately pull American racism out by its ugly, deep roots. It won’t be easy and it likely won’t be quick, though I hope it is.

I should have started years ago, but I’m starting now.


My donations:

Other places to donate:


I’m aiming to read/listen to at least 3 of these books, essays, and podcasts by the end of 2020.

If you buy any of the titles below, please don’t buy them through Amazon, which contributes to the socioeconomic oppression of POC. Instead, click below to buy them directly from the authors, find them at your local bookstore, or use Bookshop.org. Yes, it’s more work. That’s the point.



    • “JUSTICE” to 668366
    • “ENOUGH” to 55156
    • “FLOYD” to 55156
    • “RESIST” to 55156

This page is modeled on a page by Girlfriend.

If you’re another white person who’s willing to help me grow (or a POC who somehow still has the energy and willpower for this kind of labor), please reach out to me at @punchlinecopy on Twitter with your thoughts on this page, what should be added or corrected, and other steps I can take.


Ecommercefuel Live

Business of Software

AMerican Marketing Association

Baby Bathwater

The Dynamite Circle


Blue Ribbon Mastermind

Smart Traffic live

Influence & COnversion summit

Entrepreneurs' organization colorado


Call to action Conference

Learn inbound

The Copywriter Club IRL


Release notes

Unspam by really good emails

Social media week

your event here? c'mon ...