my brain, your business. boom

Tools and templates you can use without needing access to my fallible flesh sack.

(Just want me to write for you? hit the big red button below)

Make it happen, cap'n

Look, I know hitting the "big red button" is a terrible idea in literally every action movie. But this is just a website. i do not have the cash to cast vin diesel.

Tools

The Punchup Deck

70 cards to make your copy (and life) more fun. Shuffle the deck together and pull cards at random, or choose cards to REFRAME your ideas, REFINE your writing, or REFRESH your brain.

Touch my deck (gently)

Templates

Mad Libs Welcome Email Templates

A set of step-by-step, Mad Libs-style templates — conveniently delivered via Google Docs so you don't have to fuck around with PDFs. Fill these babies out, and boom: you've got a working draft of your funny, conversion-focused 5-email welcome series! Ideal for any person or brand that wants to welcome new subscribers with an irresistibly fun and educational flow.

Go mad

Lessons

Conversion Comedy®

The copywriting-meets-comedy course you've been hoping existed. I run live 6-week cohorts roughly once every presidential election. Assuming we get to keep having those.

Let's get nerdy

Stage Presence in a Can

A 50-minute video lesson on how, why, and where to add funny to your conference talks, presentations, and demos — plus how to have more fun and less anxiety while you're up there! I presented this session live, but since you missed it (rude) you can buy the recording.

Have more fun on stage

Copywriter coaching

two spots available for a very specific copywriter

is that you?

Just a free picture of my cats

Exactly what it says.

Give me your email address, and I will give you a free picture of my cats. (Value: $10,000)

For free