Tools and templates you can use without needing access to my fallible flesh sack.
(Just want me to write for you? hit the big red button below)
Look, I know hitting the "big red button" is a terrible idea in literally every action movie. But this is just a website. i do not have the cash to cast vin diesel.
Tools
The Ultra Mega Huge List of Humor Writing Formats
Humor writer (and editor of humor publication Slackjaw) Alex Baia and I co-created this giant, categorized list of humor formats. Great for kickstarting your next McSweeney's or Slackjaw submission.
Comedypedia - My Personal Funny Copy Swipe File
Yessssss, finally a sortable-by-type-of-copy, sortable-by-style-of-humor swipe file! With 450+ examples! ...Anyone? Bueller?
TRY THE PUNCHLINE OOO GENERATOR
Sick of the standard "I'll be back on X date" auto-responder? Stick your deets in the OOO machine.
Templates
Mad Libs Welcome Email Templates
A set of step-by-step, Mad Libs-style templates — conveniently delivered via Google Docs so you don't have to fuck around with PDFs. Fill these babies out, and boom: you've got a working draft of your funny, conversion-focused 5-email welcome series! Ideal for any person or brand that wants to welcome new subscribers with an irresistibly fun and educational flow.
Lessons
Conversion Comedy®
The copywriting-meets-comedy course you've been hoping existed. I run live 6-week cohorts roughly once every presidential election.
Just a free picture of my cats
Exactly what it says.
Give me your email address, and I will give you a free picture of my cats. (Value: $6,000)
SaaS Marketing Gym
High-level SaaS marketing expertise on tap →
Copywriting, Meet Comedy
Your life and your copy will never be the same →
Dumb Shit on Bluesky
ranked #1 for “funny copywriter” (i killed all the others) →
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