3 months of private coaching + support.
4 spots available.
Calls begin in January.
Omg! My business has exploded! I’m getting right at 100 students a month in my course. When I hired you I was getting 9 people a month! Look how much clarity you gave me!”
Emily Hawkins (we restructured her sales page on a call)
I haven’t officially done it yet, mostly because I didn’t want to get pigeonholed into the whole those who can’t do, teach thing. Which is often true! Coaches coaching coaches and all that. It’s a maelstrom of bullshit all the way down.
But you know what, y’all?
I DO coach. I’ve coached for years — from stage, on private calls, during live teardowns, and in person.
I’ve written and taught comedic conversion copywriting for all sorts of big fancy brands all over the world.
And I’ve thought a lot about how I can help a certain type of copywriter.
Keep reading to find out if that’s you.
And who DON’T:
I’ve been fortunate in my own work with coaches.
By which I mean I’ve managed to mostly avoid the fluffy, ineffectual type of person who promises vague “transformations” and then either forces you into some kind of rigid, worksheet-focused curriculum that has nothing to do with your actual business goals, OR who casually retraumatizes you because they like playing therapist.
I respect the incredible bravery and trust it takes for you to choose ME to help you, and I’ll show the fuck up for you.
Soooooo what’s it like to coach with me?
Coaching with me is characterized by my energetic, tenacious, occasionally over-the-top commitment to YOU. When you hire me to be your coach, you also hire me to be your champion. Your cheerleader. And occasionally, your dad. Somebody’s gotta tell you to mow the lawn or there will be consequences.
👆Those are the vibes.
Structure-wise, we’ll focus on the areas YOU want my help with. Usually, that’s one or more of these four things:
“Overall, Lianna is very personable and energetic so it’s easy to talk to her. She provided very sharp insights, and helped us solve our problems in a way that is relevant and meaningful to us. So definitely, it was fun and productive!”
Your 3-month engagement ($997/mo) looks like this:
During your 3 months with me, we’ll work together to:
“It’s obvious Lianna practices her craft a lot and deeply understands what is going to work and what isn’t I think that’s partly because of her improv background as well. She does a lot of that. I think she’s done stand up comedy as well, but she really appreciates the value of being able to put yourself in other people’s shoes and understand what is going to be funny to everybody versus being deprecating about your comedy to other people.”
Mike Taber, Bluetick.io + Startups For The Rest of Us
Where do you want to be?
Because here’s where I see you:
You wake up when YOU want (unless you have kids, in which case you’re waking up when they want). Either way, you do NOT have an 8AM meeting or even a 9AM meeting if you don’t want one. Nope, no thank you.
You pour a cup of coffee and take your sweet-ass time with whatever morning routine works for you: a nice walk, some yoga, a sweaty strength workout, or just scrolling until the caffeine punches your brain in the dick.
You head to your home office (or the coffee shop) to see what project your calendar says is on deck for today. Whatever it is, you’ve already been paid for it — and you’re not splitting your focus between 17 smaller projects.
You take a break whenever you want.
If you need anything from your client, you shoot them a quick email. (No anxiety-inducing corporate-y jargon, just a “Hey, can you share that thing?”)
You check your invoicing software. Sick, this is your biggest month ever. Doesn’t feel like it! You’re working fewer hours, but you feel dialed in… and your income reflects that focus.
While you’re head-down in the zone, writing copy you actually feel excited about delivering, another productized service sale comes in.
Looks like next month might be even bigger than this month.
Want to hit the fast-forward button on better clients, more fun projects, and more confidence in the quality of your copy from concept to deliverable?
Reserve your spot (remember, there are only 4) with a $297 deposit here.
I have ONE spot for weekly calls ($1797/mo). If you want extra support and accountability, have big ambitious plans, or just want to make the most of our first three months together, this might be the right plan for you.
STRUCTURE: Bimonthly calls (that’s twice a month, not every two months for those of you who are bad and wrong).
We’ll be live on Zoom, 1 hour per week. Outside of that, you’ll have access to me through Slack. Send me as many messages as you want — I’ll check and respond once a day, Mon-Thurs.
LENGTH: 3-month commitment. Month-to-month available after that.
(Need to take a week or two (or even a month) off? No prob — we’ll push out. But your billing will continue on autopay regardless of breaks. Your 3-month coaching package must be used within 5 months.)
COST: $997/mo for 3 months of twice-monthly calls. Upgrade to weekly calls for $1737/mo. Pay in full for a discount
DEPOSIT: $297 to hold your spot for January. I’ll reach out to schedule your “Are We a Fit” call within a week of your deposit. You have 14 days after you pay your deposit to decide you made a mistake and get a refund. After 14 days, no refunds on deposits.
All 4 coaching clients get:
And when you reserve your coaching spot within 1 week of launch, you’ll ALSO get:
Well, probably because you think I can help you… right?
Apart from that, you might be interested to know that I’m a Copyhackers-certified Conversion Copywriter and featured in CH’s book, The 6-Figure Freelance Copywriter.
I’ve written and performed sketch comedy and improv comedy and standup comedy for more than 10 years.
I’ve spoken at conferences all over the world, to audiences ranging from a few people to hundreds packed into theaters. I’ve run copy-meets-comedy workshops for brands whose programs you love, whose products you’ve bought, whose writing you adore.
Also, I’m actually a pretty nice person, despite my tendency to swear like I just slammed my finger in the car door. I am genuinely here to help.
Here’s my whole deal: I want this to be useful for you. We’ll figure out what “useful” is together, starting on your very first “Are We a Fit?” call. (And if we’re not a fit, I’ll do my best to suggest other resources that can help you.)
I’m an adult, and I expect you to be one, too. If at any point during our coaching engagement, you’re feeling uneasy or upset or disappointed because I’m not giving you what you want, tell me. We’ll figure it out together. I’m not an asshole, and I won’t treat you like one. *Men’s Wearhouse voice* I guarantee it.
“I’m more confident in my approach to be funny and lighten my tone. Humor historically hasn’t been pushed in my company and I was always nervous to flirt with the humor boundary but Lianna showed me there are ways to implement humor at different levels.”
2022 Conversion Comedy student
“I often hesitate to buy courses because I don’t always learn something new. This was a whole different experience and I learned a lot. Not just about how to be funny, but what my style of comedy is, when I’m comfortable being funny or not, and how to make things giggle worthy. Folks don’t have to laugh out loud at my jokes. Snickering is perfectly fine too.”
— 2022 Conversion Comedy Student
Very, very, very few people are *truly* humorless (and if you ARE, you simply have no interest in comedy or becoming funnier. I do not understand you). But the sheer fact that you’re reading this right now tells me that even if you don’t think you’re funny, you’re interested in being funnier. That’s the only part that matters.
Yep. You’ll have a private channel in my Slack where you can message me as much as you want. I check Slack and respond once a day, Mon-Thurs.
You sure can. I have 1 spot open for weekly coaching (1 hour call per week, with Slack support in between). Weekly coaching is $1737/month, with a 3-month commitment to begin. Upgrade anytime.
This coaching engagement is designed for copywriters running their own businesses. That said, if you work for an agency and want to coach with me, just tell your boss to pay for it. It’ll be worth it.
Goddamn right. And I’ll probably tell you to charge more. You’re welcome 😘
Insert *why not both* GIF here. Becoming a better copywriter is one of those magical things (like doing improv comedy, or setting boundaries with that shitty relative) whose goodness seeps into all other areas of your life.
The focus of our coaching calls is highly dependent on what YOU want to work on. If you want to improve your own copy, that’s what we’ll do. If you just want to tap me as your copy reviewer for client projects (and get actual feedback on how to concept and write funny copy that converts, not just my “How’d He Do-Dat” edits), that’s what we’ll do.
PRECISELY, MY DEAR CREATURE. But regardless of industry, you know what kinds of clients want and value funny copy that converts? The BEST clients. Clients who you actually look forward to getting on calls with. Clients who turn into friends. Clients who come back weeks, months, and literal years later to work with YOU again because no one else can do what you do.
Kidnap me and steal my identity. JK. “Celebrity” is such a loaded word, because every niche has its own celebrities! I’ll help you figure out who those brands are within your niche (or help you define your perfect clients if you haven’t quite nailed that down yet). All rooted firmly in the work you actually enjoy doing, because truly what is the point otherwise?
Probably not? There are plenty of excellent trainings out there, including Copy School (affiliate link) by my friend and very first mentor, Joanna Wiebe. This coaching is for copywriters making at least $5k/mo consistently, who want to get closer to $15k-20k months.
Like I said above (Jesus, don’t you read?) the focus of our coaching calls is highly dependent on what YOU want to work on.
This is not a cookie-cutter coaching package where I shower you in worksheets and templates. This IS a living, breathing practice of showing up for your business in a way that people just can’t seem to do without the magic of accountability (and putting some cash down).
If you want a private, live version of Conversion Comedy as your coaching engagement, that’s what we’ll do. If you want to tap me as your copy reviewer for your own projects and/or your client projects, that’s what we’ll do. If you want to reverse-engineer my business, get inside my head, and wear my face as a mask, that’s what we’ll do. Just lemme call 911 real quick.
Probably. But never more than you can realistically handle. I too live this life of “I have ambitions but I also love Netflix.”
As you should be! I’ll share my approaches with you to 1) evaluate if your copy is going to offend people and 2) strategically decide whether that’s worth it or not. You don’t need EVERYONE to love you. (I mean, I do, but my therapist tells me that’s maladaptive.)
Look, man, it’s just not that funny (as of 2023, anyway). You can MAKE its drafts funnier, sure. But you need to know what funny IS first.
You will end our coaching engagement with more confidence in your own writing, more comedy writing techniques and tools in your brain, and a better understanding of what funny IS and how to use it, and a little Lianna Voice in your brain to help you come up with funny copy and ideas.
Calls: Zoom. Recorded for you with Grain. Put in a Google Drive folder for you to access whenever, wherever, Shakira-style.
Ad-hoc support: Slack. Typing, voice recordings, or a fun ‘n’ funky mix of both.
That’s cool. Will it be the right time by January 2024? If so, you can put down your deposit here. The next time I open new coaching spots will likely be mid-2024 or later.
Your $300 deposit holds 1 of 4 available 3-month coaching spots, starting in January 2024. After you submit your deposit, you have 14 days to decide if you made a mistake (you didn’t) and email firstname.lastname@example.org for a full refund. 14 days after you place your deposit, your deposit is nonrefundable. Because you took someone else's spot, you know?
Email email@example.com anytime. I’m here, boo.