Discover how to write funny copy.

You owe it to yourself, your audience,
+ your bank account

Your copy, and indeed your life, will never be the same.


Look, here's the deal:

Most people are tired of being sold to in the same snoozeworthy-or-tearjerking ways marketers have sold things since the dawn of time. They're tired of the same old spiel. And they're in DESPERATE need of a good laugh (I mean, have you been living in the same 2020 as the rest of us?).

While using humor isn't at all new in the marketing world, it's mostly been restricted to the work of high-powered ad agencies running Super Bowl ads. The everyday marketer either doesn't "have permission" to crack a joke, is too scared, or both.

And that's just not fair. Everyone should be able to tap into their funny side and connect with customers at will.

Because not only does being funny give you a shortcut into the warm, fuzzy, relationship-building parts of your customers' brains — it actually helps your readers, users, and customers remember you better.

That's why I built this course.

Being able to harness humor isn't just about writing jokes in your copy. It isn't just about coming up with fun brand colors or mascots.

It's about knowing WHAT's funny, HOW to say it, and WHERE and when to say it. All in the direct service of making more sales.

So if you're a marketer or business owner who wants to use humor like a psychological weapon to slash customer purse straps — and be adored for it — this course is for you.

Warning: What you learn will probably also get you a lot of dates. And you'll never watch an improv show the same way again. HA just kidding, no one goes to those.

Being funny makes you money

"Thank you so much. Your work kicks **s and you’re a pleasure to work with. Now is when you ask for referrals and we gladly recommend you. Business needs more human. You bring human. Thanks for giving SSS more voice!"

- Andy Humphrey, Founder, Sprinkler Supply Store

This is an online, application-only course, presented LIVE over the course of 8ish weeks.

You'll see my weird face, a lot of cool slides, and we'll live-write together to help you digest the material.

In our weekly Zoom writing workshops, plus our recorded lectures (which you'll watch on your own time, like a grown-ass adult), you'll...

- Learn about the history of humor in marketing — so you can quickly emulate the best and steer clear of the worst

- Identify and codify your own (or your brand's) sense of humor — so your brand becomes not just recognizable, but likable

- Understand and harness humor's cognitive, social, and emotional impacts — so you can control your customers like marionettes, except in a fun, less creepy way

- Discover improv and standup comedy fundamentals — so you can charm + disarm everywhere you go

- Grasp and practice linguistic tricks, visual jokes, and structural formulas — so you strike the right balance of comedy to conversion no matter what you're building.

5 sections of material. 8 live classes.

And a deep, intuitive understanding of what funny is + how to make it work for you.

You’ll come away with a deeper, more confident understanding of WHAT HUMOR IS and HOW IT WORKS. And you’ll be able to confidently apply this knowledge to your marketing strategy, copy assets, and world domination schemes.

Possibly the best part? As part of your coursework, you’ll use my never-before-shared Mad Libs Welcome Email Template to create a brand-new welcome email sequence in your newly punchy copy style.

Hol’ up, lemme make sure I’m counting right. Is that… 8 weeks of live classes, coursework, feedback, AND a brand-new email series for less than $1500?

Goddamn right it is.

Apply for your spot now, because there are only 15. And who knows when I’ll get it together to record an evergreen version of this thing.


I'm too lazy to figure out how to insert the signup form

"It’s obvious she practices her craft a lot and deeply understands what is going to work and what isn’t. I think that’s partly because of her improv background as well. She does a lot of that. I think she’d done stand up comedy as well, but she really appreciates the value of being able to put yourself in other people’s shoes and understand what is going to be funny to everybody versus being deprecating about your comedy to other people."

- Mike Taber, + Startups For The Rest of Us

We're doin' it live —

+ there's only room for 15 people

This is a second-round launch, meaning it’s gonna be small, interesting, and laser-focused on giving students the value they came for.

Will you get access to me in a private Slack for all your humor copy questions? Yep.

Will we live-write together and work through a lot of unfunny, cringey garbage till we get to the good stuff (and understand why it's good)? Yep.

Will it be messy? Maybe.

Will it be fun? Abso-fuckin-lutely.

Important details

that I keep forgetting to include on this page because I'm actually just excited to teach this shit

CLASS TIMING: Fridays at 12PM CT for 8ish weeks


COST: 1197, which includes forever access to recordings, slides, and an invitation to join any and all future rounds free if you ever wanna bone up or see what's changed!

REFUNDS: If you come to most of the classes, do the work, and still don't think you got anything from the class by the end, I'll give your money back. I'll secretly hate you (and myself) for it — but I'll give your money back.

"Lianna is good. Really good. We were redoing a sales page that was pretty old and really needed an overhaul and purchased Lianna's 'Uppercut' where she rewrites the page for you. It is SO MUCH BETTER than it was before. Still a few weeks before we push it live but will try to remember to report back with the impact it had on sign-ups. If you want your copy to be serious or straightforward (read: boring) Lianna probably isn't the best fit. Otherwise she's awesome and I highly recommend her."

- Andrew Youderian, Founder, eCommerceFuel

First of all, stop saying “gee whiz”. It’s 2022, which means kids born in the year 2000 can drink now, which means you’re a million years old, which means you're allowed to say the F-word.

You need this because everyone needs this.

Because life is just too short to be boring.

Because your copy is weak. Lame. Drab. Full of fluff and filler that needs to be sucker-punched up and out.

Comedy is the best way to lift your copy out of obscurity — and shoot it right into the engorged hearts and wallets of your target market.

Look, if you’re already writing full-time for Saturday Night Live and moonlighting as a copywriter just to keep yourself humble, this course might not be for you.

BUT on the other hand, if...

- You find it painful to sit down and write anything, because it feels less like chatting with a close friend and more like writing a shareholder update…

- You can’t remember the last time you were genuinely excited about sending your latest marketing email or hitting Publish on a new sales page…

- Your style is as stale as Saltines...

- Your copy isn’t converting…

Then you should definitely apply to join the second round of Conversion Comedy.

"Gee whiz, do I need this?"

Not convinced funny copy works? Lemme slap your cheeks with my rock-hard numbers:

"I just got the chance to check everything out and it's all fantastic! (I lol'ed at "*chef's kiss*" )

We have already seen a noticeable improvement in our conversion rate and this all should help even more.You rock. Thanks again."

- Braxton Manley, Co-Founder, Braxley Bands

"So we reviewed the referral and confirmation copy and it looks like you nailed it again. Very impressed."

- Shelby Perkins, Co-Founder, Polymath X

There's a lot more where this came from, but I'm tired of copying and pasting. If you want something else to click, here's a case study where my funny copy literally doubled sales on one product.

I've been teaching this stuff live for years. Now it's your turn to learn.



Get ready for a really ugly email opt-in form

What's inside the course

+ bonuses

yay bonuses! everyone loves bonuses! (bonusi?)

BONUS: Recorded interview with wildly funny copywriter Kirsty Fanton

BONUS: Recorded interview with hilarious (and humble) copywriter Jon Buchan of Charm Offensive

BONUS: A third thing I'll figure out later for the sake of symmetry. Idk, I'll make you a fun badge or something.

”I tried to stop Lianna from putting so much valuable information in this course, or maybe get her to create multiple courses instead. But she wouldn’t listen. Then I tried to get her to price it higher. But she is relentlessly self-defeating and insisted on selling spots in her private beta at a mind-bogglingly low price. I don’t know what else to say, but you should probably buy it.

- Charlie Gilkey, Founder of Productive Flourishing & Business Coach to the Stars, Who Definitely Said This


I’m a dumb bitch. Should I buy this?


What if I buy it and don’t like it?

If you attend every class, do the work, and have the balls to say this to my face, I will consider giving your money back.

I’m already funny. Should I take this course?

What’s it like up there on that pedestal, hotshot?

I’m not a copywriter. Should I take this course?

Finally, a good question! This course is mainly geared toward people who write copy — whether they’re copywriters by trade, or simply overworked marketing directors, ecommerce store owners, SaaS founders, you name it. HOWEVER. If you're the person who writes for your company and your title isn't "copywriter," you'll still learn a lot.

TL;DR if you write to an audience and you’d like a little more confidence to crack jokes, this course will help.


Shit, you might even know before I do