Your copy is so boring, it’s killing your sales.

^^^ Read the case study. Why? Cause it’s awesome.


Laugh all the way to the bank


Knock knock.
Who’s there?
A shitload of money!

It’s science that laughing makes us feel good. But why would you want your clients or customers to laugh at you?

Humor activates parts of the brain associated with happiness and fulfillment (Harvard, 2010).

When your customers associate your business with “having a great time,” they’re more likely to remember and like you.

Unfortunately, if you’re not a clown, it can be hard to nail down exactly what will tickle their funny bones. That’s where I come in.

Lianna is a terrific writer – and maybe the only copywriter I’ve seen blend snarky humor and conversion copywriting principles. She’s all about squeezing the most out of every word on the page. And her results speak for themselves. Naturally, it doesn’t hurt that she has an awesome cat and a wicked singing voice. But even without those, I’d still hire Lianna time after time.

Joanna Wiebe

Joanna Wiebe
Copy Hackers + Airstory
Joanna Wiebe
Copy Hackers + Airstory

Joanna Wiebe

Funny copy isn’t for everyone.


Mortuaries, surgeons, and nuclear power plants should stay out of the humor copy arena.

If your product or service is tres serieux, it doesn’t make sense to make light.

But if you have room for a little levity — say, you’re marketing an app, selling a product, or shooting a video — then we should talk.

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Punch up your copy
with Just The Tips

Want to de-snoozify your copy? Join the Punchline list and discover how to:

  • Include a joke in your copy (even if you’re “not funny”)
  • Position your product or service most effectively
  • Create calls to action that generate shitloads of clicks