(Scroll down for the After)
As a member of eCommerceFuel who is just constantly floored by the knowledge, kindness, and kickassery of the folks in the forum, naturally I was delighted when ECF founder Andrew Youderian asked me to punch up the “Apply to Join ECF” landing page. Take a look and see how it changed.
Oh, and here’s what Andrew said about this Uppercut project (publicly! He can’t take it back! I have copies of this screenshot!):
Along with having a LOT more fun in the copy — because ECF is a fun place to be! — here are some other changes you’ll notice in the new page copy