You’re hanging out, chitchatting with friends. There’s that one guy who all the partygoers are avoiding: the guy in the wrinkled khakis and white button-down. He doesn’t seem to have anything to say, but he keeps sidling up to you and just standing there.
Faceless, forgettable, and frankly, fucking annoying. That guy can’t close a deal. That guy can barely hold a conversation. You do not want to be that guy.
That’s where I come in.
“I wanted to thank you for the incredible job you did with our project. I sent it off to my boss, and he said, “it’s the best thing that I’ve seen all day.” Dang – if only I wrote it! LOL.”
Or fame. Or love. The only thing I can’t do is bring people back from the dead.
Your web copy can grab your visitors right from the headline, promptly sink its little dew-claws right into your prospects’ hearts, and gently-but-firmly tug them toward buying or signing up?
File this one under “shockingly obvious”…
People liking you means they’re engaged. Which means they stay on your site longer. Which gives you a better chance at getting them to buy what you’re selling.
Copy works the same way. Write as much as you want – but if you don’t have a conversion goal, you’re going nowhere, friendo.
Some are old! Some are new! All of the relevant knowledge (and a lot more) remains stored in my remarkably space-efficient head.
“Thank you so much. Your work kicks **s and you’re a pleasure to work with. Now is when you ask for referrals and we gladly recommend you. Business needs more human. You bring human. Thanks for giving SSS more voice!”