Actionable feedback, fast.
the knockout audit is a recorded, conversion-focused heuristic audit of up to 4 pages of your website or 4 emails in your flow
Businesses that worked with me + liked it:
Businesses that worked with me + didn’t like it:
Stumped on reasons why your copy isn’t converting? In our recorded audit, I’ll talk through ideas to:
If Copy is Baby, Design is Johnny Castle (AKA Patrick Swayze). Ain’t no one getting that final conversion lift without Design’s sculpted arms raising Copy into the air so she can soar.
… OK, so I’ve never seen Dirty Dancing. What I have seen? Hundreds — maybe even thousands — of websites with decent copy that’s getting absolutely stomped on or overshadowed by poor design.
You know how sometimes, a really important button will just disappear from your website and you don’t know until someone tells you years later? Just me?
Button Houdinis aside, UX is about guiding users toward desired actions and removing obstacles in their way — while making sure they’re enjoying themselves. UX is the mortal enemy of unnecessary steps, weird form formatting, unclear error messages, and broken shiz.
I just watched, and I am already super grateful to have your eyes on this. Brilliant! ; )
Why am I qualified to give feedback on your website and emails? I’m a Copy Hackers-certified Conversion Copywriter, a conversion optimization nerd, AND a practicing comedian.
In Basic Bitch terms, this means I can write fun, funny copy that actually converts.
Because if it doesn’t convert, what are we both doing here?