Oh shit, it’s the only swipe file for funny copy

You sweet genius. you’ve just discovered the Punchline Copy Comedypedia: Over 220 searchable, sortable examples of funny marketing copy

Comedy what now?


This is an Airtable.

But it’s not just any Airtable.

It’s my personal swipe file, where I store every single screenshot (or IRL photo) of copy that made me smile, snort, or grimly say, “Damn. That’s pretty good.”

Comedypedia is searchable and sortable by:

Style of humor: including wholesome and goofy (where most online brands live), highbrow and intellectual, lowbrow and crass, dark and morbid, and absurd/surreal

Type of copy: including email opt-ins, product pages, websites and landing pages, CTAs, microcopy, 404 pages, transactional copy, and more

Plus, many entries include short notes on why I like the copy. (Some of the notes are just gleeful squealing. You’ll see why.)

As of February 2024, Comedypedia has 220+ swipes to gaze at lovingly. I tend to add between 3-5 entries/week.

Feast your dang eyes

Forever access: $297

Pay once, swipe forever. Comedypedia will continue to grow — and you’ll always have access.

Annual access: $97/yr

“But Lianna, why aren’t you offering monthly access?” Because unlike butter, I’m not into churn.

“Literal theft from the gods”

“$97 to get Lianna’s personal copy swipe file feels like literal theft from the gods.”

Kai Davis
CMO, SegMetrics

Wait, who am I?

(i ask myself this every day)

Hi! I’m Lianna Patch. I write funny conversion copy for ecommerce and SaaS, and speak regularly — from leading interactive, all-day team workshops to giving bigass keynotes to emceeing multi-day events.

For years, I’ve taken screenshots and photos of funny copy as I came across it.

Then I started tagging and sorting those screenshots, photos, and links.

THEN I realized… I gotta share this. It’s pretty damn cool.

Things I think you're thinking

What am I buying?

You're buying access to my Comedypedia swipe file — currently it lives in Airtable, but stay tuned for a fun, more visual interface in the future!

Your access will arrive as two links (one for a card view, one for a list view) emailed right to your inbox. Make sure to use the same email at checkout that you want your access delivered to!

What if I buy it and don't like it?

If you buy either Forever Access or Annual Access and you end up thinking Comedypedia sucks, I'll give you a no-questions-asked refund within 14 days of your purchase. Just email lianna@punchlinecopy.com to ask for it.

Can I contribute to Comedypedia?

Not directly! But you can send submissions to me at lianna@punchlinecopy.com. For every 10 submissions I add to Comedypedia, I'll send you a $20 Amazon gift card. Because I appreciate you, boo.

Are there video examples or is Comedypedia just screenshots?

Great q. There are a handful of videos and video ads, but mostly, Comedypedia is full of screenshots.


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