Book me to speak

Ever been to one of those conferences where the sessions are so boring, it’s all you can do to just stay awake? And forget about taking notes.

Those sessions are the bane of my existence. I’m all, “Holy shit, who would pay for this?”

Don’t bore the people who are paying you for knowledge.

Don’t bait and switch your audience with a gorgeous, lively event graphic…and then plop someone with the magnetic personality of the Crypt Keeper in front of them.

Do them a favor and book someone with a pulse, or better yet, a sense of humor.

Book me.

I speak at conferences and special events worldwide on topics including copywriting, conversion optimization, humor psychology, and email marketing.

Lianna Patch CTAConf 2017

Lianna spoke at Call To Action Conference after the best pitch I’ve ever received as a conference organizer. Her follow-up was flawless, she was persistent and it was clear she did her research on our conference, the audience and what they would learn from her. It was so good that we got her to teach other women how to pitch themselves for speaking gigs at our most recent speaker bootcamp.

Pitching aside, Lianna said she’d bring her A-game and boy-oh-boy did she ever deliver! Attendees described her as smart, very engaging and extremely helpful (this coming straight from the speaker scores). Her talk was witty, packed with practical tips and she took a wonderful angle on copy to keep it fresh and exciting. Considering Lianna to speak at your conference? Don’t hesitate and just do it!

Stefanie Grieser

Stefanie Grieser,
Founder, Call To Action Conference
Stefanie Grieser,
Founder, Call To Action Conference

Stefanie Grieser

Catch me in 2019

Available presentations

These are the presentations I’m currently booking. Check back when you feel like it — as my plan for world domination comes to fruition, I’ll be adding more.

How to be funny (even if you're not) - comedy-inspired copywriting tips

RETENTION. *spits* That dirty word again.

You know your success depends on keeping users around in the long term… but how do you do it?

Knock knock. Who’s there? HUMOR.

I’ll show you why and how you can get started using humor in your copy — including how to find your brand’s unique sense of humor, where humor makes the most sense, and where to skip the joke.

By the end of this session, you’ll be able to:

  • Define a brand sense of humor that resonates with your readers
  • Punch up your existing emails
  • Write new, personable, funny emails that improve your retention and engagement metrics

9 Ways to Write Higher-Converting Copy (Without Sounding Sleazy)

This action-packed session includes…

  • 4 “musts” of high-converting copy
  • 3 lifecycle emails that grow customer LTV (but that virtually no one is using)
  • 4 common conversion-killing copy mistakes *

Shoddy copy should never be your Achilles heel. Spend 30 minutes learning the best ways to write higher-converting, user-centric copy that feels good — never sleazy.

Hot tip: This talk is especially useful for ecommerce store owners. Y’all have great products. Don’t sell ’em short!

* You may notice this is more than 9 things. Math is hard when you’re a word person.


See something you like? Drop me a line here.


Lianna has the skillful ability of making conversion copywriting accessible by adding a much needed dose of humor. She’s laugh-out-loud funny, but leaves you feeling like you learned something. We were more than happy to have her speak at VenturePOP Conference.

Justin Shiels
Co-Founder, VenturePOP Conference
Justin Shiels
Co-Founder, VenturePOP Conference

Get yourself a Punchline original

Want to hear my hot take on the topic of your choice? I’ll happily put together a 100% homegrown presentation for your audience.

Your original presentation will have a lot of jokes, because I can’t help myself.

Topics on which I can speak at length include:

  • Copywriting
  • Conversion rate optimization (CRO)
  • Marketing psychology
  • Inbound marketing

Topics on which I can speak at length, but which you’d probably like me to avoid, include:

  • The Oxford comma
  • A woman’s right to choose
  • Goddamn hipsters