FluidStance Product Page Before + After


(Scroll down for the After)

Lord, do I love me some PDP optimization. FluidStance reached out to see what I could do with the product page for their flagship balance board (AKA “deck”) for standing desks.

After reviewing the page below, I knew we had some BIG opportunities to hammer the pains, introduce the benefits, and write descriptive copy that helped readers imagine using the product. Scroll down to see the result.


fluidstance level product page BEFORE punchline copy uppercut


Check out the expanded, updated Level PDP. Changes you’ll notice include:

  • Description copy that tells a story starring the reader
  • A brand-new “about the science” section
  • Social proof brought right into the page
  • Emphasis on the satisfaction guarantee

fluidstance level product page AFTER Punchline Copy Uppercut