Weaponize my weird brain for a week.
saas founder? own me for a week to crush your new website copy (and whatever else we come up with).
Businesses that worked with me + liked it:
Businesses that worked with me + didn’t like it:
Claude coming up short on your copy?
He tries. But there’s just some stuff he can’t do yet.
Like write website copy that doesn’t make your cool, useful SaaS sound like a faux-humble LinkedIn post by the World’s Most Boring Douchenozzle.
Luckily for you, I have never been accused of being bland.
When you buy Website in a Week, you’re really buying:
- In-depth calls where I pull your brilliant insights out of your big ol’ brain
- Irresistibly persuasive, irrefutably “you” copy that sticks in readers’ minds like a Wet Willy
- A better sense of what good copy actually is (so you can get more of it from your obedient robot army)
- The unbeatable feeling of actually being happy with your website and emails for once
And more! Including growth strategy recommendations, high-converting email and content ideas, and the contagious excitement of working with someone as pumped about your product as you are.
This is for founders who want to..
Be Absolutely Unforgettable
I’ll write copy so memorable, your prospects won’t be able to sleep at night because they’re thinking of you.
Sound Genuine (Never Spammy)
When your website reads like a real person wrote it (AKA not like ChatGPT pulled a rabbit out of its butthole), your users trust you. And pay you.
Get Higher Conversions
Trials, sales, booked demo calls — whatever your goal, better copy puts more cash in your coffers.
And this was years ago! I HAVE ONLY GROWN MORE POWERFUL.
How it works:
1
You reach out using one of the many beautiful buttons on this page.
Let’s talk about whether Website in a Week is the right fit for you! I designed this for service for software founders who want copy that converts AND makes your competitors look like the losers they are.
2
We pick a week.
Want to go for it? Great choice. For best results, we’ll pick a week where you don’t have much else to do. (You won’t need to be on call 8 hours a day, but it’s valuable to be able to hop on Zoom.) The more we talk, the more likely it is you’ll get extra ideas out of this whole shebang.
3
I deliver your new copy in GoogleDocs.
This part usually includes some sort of audible gasp and exclamation on your part, e.g. “Holy shit, it’s so much better, thank you/marry me.” It also often includes a significant bump in conversions. Pretty sick deal, if you ask me.
What can you expect by the end of the week?
A smile and a cigarette. 
Juuuust kidding! By the end of our week together, you’ll have 3-4 pages of new, conversion-focused website copy for your designer (or Claude Code) to snazzify. Not sure which pages you need? Might I recommend: Product Landing Page, Pricing, and one Feature page that you can use as a template for others as you build. (Also on the table: a killer About page. Why do SaaS products never have those??)
Plus, I’ll be keeping a running list of ideas for your onboarding and nurture email flows (which I already know could be better), social posts, content offers, cold outreach messaging, and any other marketing assets you tell me you wish you had.
Here are a few fave snippets of my recent SaaS website copy projects:
17
YEARS WORKING WITH FOUNDERS
4
SPOTS AVAILABLE AT THIS PRICE
3
number of items it takes to make this section feel satisfying
Who's this for?
SaaS founders. I love you big ol' nerds.
I adore working with new (and newly funded) products, because the only way to go is up. Plus, there are so many founders I’d like to work with who I’ve lovingly priced out of my custom project services. Not on purpose, but like, a girl’s gotta eat.
So I designed this weeklong container. If this is right for you, you’re at the beginning of building something awesome.
You’ve given your copy a halfhearted stab by running it through Claude, Gemini, or ChatGPT and then editing the output. But it still isn’t anything special, and you’ve reached the limit of your (and Claude’s) abilities.
Website in a Week is an experiment. I’ll take on four clients at this price point. If all goes well, I’ll make WIAW available full-time (but it might cost more).
How much?
Be honest, that was your only question.
Each of the first four spots for Website in a Week are $7,000 for up to 4 pages of site copy (depending on length and complexity).
Outside of WIAW, I charge $14K+ for custom website copy.
Licensed to kill
(On stage and on page)
Why am I qualified to work on your copy? I’m a Copyhackers-certified Conversion Copywriter, and an enormous nerd about user research and experience.
I’m also a TinySeed mentor, and a longtime speaker at (and friend of) MicroConf.
I’ve worked directly with bootstrapped SaaS founders for over a decade.
TL;DR: I love SaaS. I understand SaaS. And I understand how to sell SaaS.
