Funny copywriting boosts your MRR, ARPU, LTV, and a bunch of other sexy acronyms. Want funny copy that sells?
Knock knock
Who's there?
A shit ton of money!
Being funny is crucial to your brand’s long-term success and short-term sales. I’ll let some smartypants scientists explain why:
Humor activates parts of the brain associated with happiness and fulfillment (Harvard, 2010).
Another way to put it:
When your customers genuinely enjoy your copy, they’re more likely to remember and like your business.
But figuring out where and how to be funny feels riskier than leaving your toddler alone with an armful of hamsters. The pressure’s on — and you need some comic relief.
There are two things we’ve all got a LOT of (and that’s not gonna change anytime soon):
That’s why I work with SaaS founders and ecommerce store owners who make great products — and who want more right-fit customers to choose them over the competition.
I can take a joke
“Her results speak for themselves.
Lianna is a terrific writer – and maybe the only copywriter I’ve seen blend snarky humor and conversion copywriting principles. She’s all about squeezing the most out of every word on the page. Naturally, it doesn’t hurt that she has an awesome cat and a wicked singing voice. But even without those, I’d still hire Lianna time after time.”
Joanna Wiebe Copyhackers
More nice things people saidFor even faster service, hold a gun to my head!
Recorded Heuristic Audit
Get my recorded feedback, ideas, and prioritized recommendations on up to 4 pages of your website, or 5 emails in your automated flow. If you want a ton of conversion and copy ideas fast, this is the service to start with.
Deliverables:
Landing Page Heuristic Audit + Rewrite
Lemme punch some life back into your landing page. Along with recording a detailed audit video of your current page, I’ll rewrite the whole thing for bigger laughs and higher conversions.
Deliverables:
Anything You Want, Baby* *Except for that.
Weaponize my weird brain for a day. Landing page copy, email strategy and flow copy, audits, taglines, campaign ideas — you name it, I can do it (or, even more valuable, I can tell you why I wouldn’t recommend doing it).
Deliverables:
“Lianna is good.
Really good.
We were redoing a sales page that was pretty old and really needed an overhaul, and purchased Lianna’s ‘Uppercut’ where she rewrites the page for you. It is SO MUCH BETTER than it was before. If you want your copy to be serious or straightforward (read: boring) Lianna probably isn’t the best fit. Otherwise she’s awesome and I highly recommend her.”
Andrew Youderian Founder, eCommerceFuel
Get my free
And punch up your copy with just the tips.
