The Hook
Pithy posts on copywriting, comedy, and how to write 10% funnier without pulling a muscle.
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A Gift Guide for the Existentially Overwhelmed
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Things to Say Instead of “Just Circling Back”
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10 Easy-As-Pie Punchups for Warmer, Funnier, More Personable Copy
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4 Mistakes to Avoid When You’re Trying to Convert with Funny Copy
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How to Use Incongruity to Keep Your Customers Interested
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How to Write Funnier Copy with the Rule of 3
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Take It From the Experts: HBO’s “Talking Funny”
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Why Your Brand’s Gotta Be Funny
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GDPR Emails: The Good, The Bad + the Come On Now, Y’all
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The Software I Can’t Live Without
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Steal My Secrets: How I Do “Uppercuts”
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5 Post-Purchase Sales Emails Your Ecommerce Store NEEDS to Be Sending
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Here’s How to Pick the Perfect GIF
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FUNALYSIS: How Dollar Shave Club Uses Humor in Homepage Copy
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FACE PUN(CH): Superiority Theory
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FUNALYSIS: How Purple Uses Humor to Convert
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5 Ways My Loathing of Texting + Driving Will Lead to My Untimely Death
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