The Hook

Pithy posts on copywriting, comedy, and how to write 10% funnier without pulling a muscle.

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A Gift Guide for the Existentially Overwhelmed

A Gift Guide for the Existentially Overwhelmed

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Things to Say Instead of "Just Circling Back"

Things to Say Instead of “Just Circling Back”

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10 Easy-as-Pie Punchups for Warmer, Funnier, More Personable Copy

10 Easy-As-Pie Punchups for Warmer, Funnier, More Personable Copy

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4 mistakes to avoid when you're trying to convert with funny copy

4 Mistakes to Avoid When You’re Trying to Convert with Funny Copy

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How to Use Incongruity to Keep Your Customers Interested

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How to write funnier copy with the rule of 3

How to Write Funnier Copy with the Rule of 3

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A Gift Guide for the Existentially Overwhelmed

Things to Say Instead of "Just Circling Back"

10 Easy-As-Pie Punchups for Warmer, Funnier, More Personable Copy

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