Make ‘em laugh and you’ve got ‘em for life.
Funny copywriting boosts your AOV, LTV, and a bunch of other sexy acronyms.
Want funny copy that sells?
Laugh all the way to the bank.
Knock knock
Who's there?
A shit ton of money!
Being funny is crucial to your brand’s long-term success and short-term sales. I’ll let some smartypants scientists explain why:
Humor activates parts of the brain associated with happiness and fulfillment (Harvard, 2010).
Another way to put it:
When your customers genuinely enjoy your copy, they’re more likely to remember and like your business.
But figuring out where and how to be funny feels riskier than leaving your toddler alone with an armful of hamsters. The pressure’s on — and you need some comic relief.
Funny works —
especially for stores + SaaS
There are two things we’ve all got a LOT of (and that’s not gonna change anytime soon):
1. Software
2. Stuff
That’s why I work with SaaS founders and ecommerce store owners who make great products — and who want more right-fit customers to choose them over the competition.
“Her results speak for themselves.
Lianna is a terrific writer – and maybe the only copywriter I’ve seen blend snarky humor and conversion copywriting principles. She’s all about squeezing the most out of every word on the page. Naturally, it doesn’t hurt that she has an awesome cat and a wicked singing voice. But even without those, I’d still hire Lianna time after time.”
Joanna Wiebe
Copyhackers
Quick ways to work with me…
For even faster service, hold a gun to my head!
The Knockout
Recorded Heuristic Audit
Get my recorded feedback, ideas, and prioritized recommendations on up to 4 pages of your website, or 5 emails in your automated flow. If you want a ton of conversion and copy ideas fast, this is the service to start with.
Deliverables:
- 4 detailed audit videos
- Bullet-point recommendations
The Uppercut
Landing Page Heuristic Audit + Rewrite
Lemme punch some life back into your landing page. Along with recording a detailed audit video of your current page, I’ll rewrite the whole thing for bigger laughs and higher conversions.
Deliverables:
- 1 detailed audit video
- 1 page of brand-spankin’-new conversion copy
Buy My Day
Anything You Want, Baby*
*Except for that.
Weaponize my weird brain for a day. Landing page copy, email strategy and flow copy, audits, taglines, campaign ideas — you name it, I can do it (or, even more valuable, I can tell you why I wouldn’t recommend doing it).
Deliverables:
- Anything I can do in a day (dang, that’s a lot)
Why can't I just book a call with you? Why can't I just book a call with you? Why can't I just book a call with you? Why can't I just book a call with you? Why can't I just book a call with you? Why can't I just book a call with you? Why can't I just book a call with you? Why can't I just book a call with you? Why can't I just book a call with you? Why can't I just book a call with you? Why can't I just book a call with you? Why can't I just book a call with you? Why can't I just book a call with you?
“Lianna is good.
Really good.
We were redoing a sales page that was pretty old and really needed an overhaul, and purchased Lianna’s ‘Uppercut’ where she rewrites the page for you. It is SO MUCH BETTER than it was before. If you want your copy to be serious or straightforward (read: boring) Lianna probably isn’t the best fit. Otherwise she’s awesome and I highly recommend her.”
Andrew Youderian
Founder, Ecommercefuel
SNAP Copy
Small copy jobs done fast and well. No project too teensy, and no revisions →
Paramount Pet Health
My pet project. See? I live and breathe DTC →
Dumb Shit on Twitter
The Bad Place →
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