Tools and templates you can use without needing access to my fallible flesh sack.
(Just want me to write for you? hit the big red button below)
Look, I know hitting the "big red button" is a terrible idea in literally every action movie. But this is just a website. i do not have the cash to cast vin diesel.
Tools
Comedypedia - My Personal Funny Copy Swipe File
Yessssss finally a sortable-by-type-of-copy, also-sortable-by-style-of-humor swipe file! ...Anyone? Bueller?
Mastery Deck
A free card deck I made combining Mood, Mindset, and Mantras (who said I had to be funny all the time?)
Capacity Planner - COMING SOMEDAY
This custom-built Airtable template will help keep you from overbooking yourself with life OR work. Or at least it'll try.
The Ultra Mega Huge List of Humor Writing Formats
Humor writer (and editor of humor publication Slackjaw) Alex Baia and I co-created this giant, categorized list of humor formats. Great for kickstarting your next McSweeney's or Slackjaw submission.
Templates
Mad Libs Welcome Email Templates
A set of step-by-step, Mad Libs-style templates — conveniently delivered via Google Docs so you don't have to fuck around with PDFs. Fill these babies out, and boom: you've got a working draft of your funny, conversion-focused 5-email welcome series! Ideal for any person or brand that wants to welcome new subscribers with an irresistibly fun and educational flow.
Lessons
Conversion Comedy
A live-action, application-only deep dive into how, why, and where to use humor in your copy
How to Speak Funny
28-min video lesson on bringing more humor into your slides and stage presence
Funnier in 5
$5 for 5 emails over 5 days to get you started building your comedy brain
Just a free picture of my cats
Exactly what it says.
Give me your email address, and I will give you a free picture of my cats. (Value: $6,000)
SNAP Copy
Small copy jobs done fast and well. No project too teensy, and no revisions →
Paramount Pet Health
My pet project. See? I live and breathe DTC →
Dumb Shit on Twitter
The Bad Place →
This space intentionally left blank to force you to contemplate your own mortality
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