Tools and templates you can use without needing access to my fallible flesh sack.
(Just want me to write for you? hit the big red button below)
Look, I know hitting the "big red button" is a terrible idea in literally every action movie. But this is just a website. i do not have the cash to cast vin diesel.
Tools
The Punchup Deck
70 cards to make your copy (and life) more fun. Shuffle the deck together and pull cards at random, or choose cards to REFRAME your ideas, REFINE your writing, or REFRESH your brain.
The Ultra Mega Huge List of Humor Writing Formats
Humor writer (and editor of humor publication Slackjaw) Alex Baia and I co-created this giant, categorized list of humor formats. Great for kickstarting your next McSweeney's or Slackjaw submission.
Comedypedia - My Personal Funny Copy Swipe File
Yessssss, finally a sortable-by-type-of-copy, sortable-by-style-of-humor swipe file! With 550+ examples! ...Anyone? Bueller?
TRY THE PUNCHLINE OOO GENERATOR (FREE.99)
Sick of the standard "I'll be back on X date" auto-responder? Stick your deets in the OOO machine.
Templates
Mad Libs Welcome Email Templates
A set of step-by-step, Mad Libs-style templates — conveniently delivered via Google Docs so you don't have to fuck around with PDFs. Fill these babies out, and boom: you've got a working draft of your funny, conversion-focused 5-email welcome series! Ideal for any person or brand that wants to welcome new subscribers with an irresistibly fun and educational flow.
Lessons
Conversion Comedy®
The copywriting-meets-comedy course you've been hoping existed. I run live 6-week cohorts roughly once every presidential election. Assuming we get to keep having those.
Stage Presence in a Can
A 50-minute video lesson on how, why, and where to add funny to your conference talks, presentations, and demos — plus how to have more fun and less anxiety while you're up there! I presented this session live, but since you missed it (rude) you can buy the recording.
Just a free picture of my cats
Exactly what it says.
Give me your email address, and I will give you a free picture of my cats. (Value: $10,000)
