Get Creatives is a pithy 45-minute presentation that packs in a ton of information you need to know if you’re the one who markets your business. Register now on Eventbrite, or read on for a few more reasons to join us on July 13 at 6pm!
Communication design: What it is, and why it matters
You’ll learn how your investment in communication design (including copywriting, graphic design, and photography) actually increases your profits and positions your brand for bigger and better things.
You’ll get actionable tips on where to find “creatives”; how much to pay them; what to ask for; and what to look out for.
And you’ll learn how to scrimp smartly so you can save your marketing dollars without sacrificing the end quality of your product.
Did you know…
- 55% of your website visitors will spend less than 15 seconds on a given page
- Your contract with an independent creative should always specify a kill fee
- You might not own the rights to the photographs you commissioned
There’s a lot more where that came from.
We’re going through the entire process of working with a “creative”–everything from how and where to find quality writers, designers, and photographers, to contracts and taxes, to the best way to send feedback and get the results you want.