Jaw-droppingly effective copy,
optimized for conversion + served with sass

Get your “holy shit I can’t believe it’s so much better” copy in one of three ways:

Products I made just for you

Yay!!!The Roundhouse (Brand-New Email) – $357

When you’re adding to your automated email arsenal, you don’t want bland, boring cop-out copy. (Or even worse: the default copy that your email platform provides. Shudder.)

Tap me to whip up an email that’s personable, memorable, and most importantly — built to convert.

Just some of the types of emails I write:

  • Abandoned cart emails that pull your would-be customers back in
  • Onboarding emails that help your users understand and use your software
  • Welcome emails that make your new subscribers think, “Boy, am I glad I’m here!”

envelope-punching-croppedThe Jab (Email Copy Punchup) – $257

Is one of your sequence emails delivering lackluster results?

Let me pop open the hood and see what’s going wrong.

This line-by-line Email Copy Punchup infuses your existing email copy with personality AND improves its chances of converting your readers.

I’ll rewrite your email to…

  • Add jokes, warmth, and personality
  • Improve clarity and strengthen calls to action
  • Help you build a stronger relationship with readers

If you know your email copy is more meh than magnificent, Email Punchups are just what you need.

envelope-punching-croppedThe Uppercut (Landing Page Punchup) – $997

You don’t want your landing page to sound like everyone else’s. That’s bad for conversion… and for your pride.

Landing pages that are built to convert + written for real people (who laugh, cry, yell, and fart) deliver better results–meaning more money in your pockets!

Your Uppercut includes a detailed review and GoogleDoc rewrite of your existing landing page copy. 

Using information you provide about your page goals, brand, and audience, I’ll strengthen the page’s headlines, body copy, and calls to action. I’ll also spice it up with just the right amount of humor.

Your new, ready-to-implement copy will include explanations of structure, messaging, and tone so you know exactly how it will work on your readers.

You can even… Buy My Day!

If you’ve got a list of copy to-dos weighing down your soul, and you wanna make some REAL progress on those goals… let’s go all 12 rounds in the ring.

Get me all to yourself for one hardcore, head-down day of writing and strategizing.

I designed this option for software founders and ecommerce marketing directors who are ready to take their wishlist copy projects off the back burner.

Your BMD starts with a quick, focused call to lay out goals for the day. Then you go off and sip a mojito while I jam on your projects. At the end of the day, we’ll hop back on Zoom to review and live-edit together!

Lianna delivered a fantastic job, and did everything she could to guarantee the success of our product launch. Not only does she have a brilliant copy style, but she also spent a lot of time understanding my market and customers, surveying them and analyzing their needs,
to deliver the perfect message. She’s highly professional, responsive… and she delivers on time! Highly recommended.

Vincent Le Moign

Vincent Le Moign
EGO Icons
Vincent Le Moign
EGO Icons

Vincent Le Moign

Get your custom conversion copy


Punchline Conversion Copy works with businesses interested in finding a voice that doesn’t put your audience to sleep (unless you’re selling euthanasia).

Punchline specializes in:

  • Humor copy
  • Landing and lead-generation pages
  • Website copy
  • Sales pages
  • Email drip campaigns

I especially love working with ecommerce and SaaS businesses, because y’all know how to party.

by filling out this so-fast-your-head-will-spin inquiry

If you must… “Pick My Brain”

Not sure about the scope of your project? Just need a quick answer to a single burning copy question? Want to grow up to be just like me?

Let’s talk about what’s on your mind.

(Normally, this involves copywriting and/or marketing, though I can also speak on the following topics: Best Netflix shows to binge-watch, how many calories are in those gummy vitamins, whether or not you really should go to your high school reunion.)

Use the widget to book your one-on-one chat through Clarity.

To launch a new, direct-to-consumer digital brand, it was critical for us to develop a genuinely unique brand voice and tone that instantly connects with our customers online. Working with Lianna on creating the new brand was a fantastic experience. She’s not simply an experienced digital copywriter, but a true brand advocate who knows what it takes to develop copy that engages a prospect and converts them into a customer. She successfully combines creative flair with a strong marketing acumen and data-driven analysis that frankly is quite rare among the copywriting consultants I’ve worked with.

I would recommend Lianna highly to any organization that needs to develop digital copy to launch a new product, increase customer conversion, and generate incremental revenue.

Oleg Boychenko

Oleg Boychenko
Director of E-Commerce, Wedgewood Pet Shoppe
Oleg Boychenko
Director of E-Commerce, Wedgewood Pet Shoppe

Oleg Boychenko