The Software I Can’t Live Without

BRUH. You ready for me to blow your damn mind?

I say this all the time to people who don’t spend 16 hours a day staring deeply into the butthole of the Internet:

I believe that software can save the world.

And even if it doesn’t, at the very least, it’ll save us all some damn time and hassle.

So here’s a short list of my top favorite software-as-a-service tools.

I’ve left out a few things like my email service provider (ConvertKit, for the record just kidding, I switched to ActiveCampaign when CK shit the bed), and my video call software (Zoom), since people tend to be able to pick these things for themselves depending on their needs.

Most of the below recommendations don’t have referral/affiliate links, but a couple do. I’m lazy like that. 😉

I hope this introduces you to at least one killer new tool that saves you time and makes you feel like a total badass!

1. Boomerang for Gmail

I don’t really use a CRM (customer relationship management) platform. That’s because, with Boomerang and Trello combined, I don’t really need one.

For me, Boomerang does 2 things:

  • Keeps me from ever forgetting to follow up on an email, with its “Return to inbox if no one replies” function
  • Transforms “I’m a nutjob who writes emails at 11pm” into “I’m a bright and capable early riser,” with its “Schedule email to send later” function

Sometimes, all I need to stand out from the faceless pack of rabid copywriters is the simple reassurance that I’ll answer emails and stay on the ball. I can’t believe the bar is that low, but sometimes it really is.

Speaking of low bars

How I use it: Following up on project proposals, review deadlines, collaborations, cold emails, you name it.

Anytime I think someone *might* not get back to me, I click a lil checkbox and sit back on my haunches, reassured that I won’t forget to follow up.

—> Looking for something similar but more powerful? Something that can automatically send one-on-one emails in a sequence to multiple people, cue up draft emails for you, and remind you to follow up when no one’s answered? Look no further than Bluetick.io.

(Full disclosure: I wrote the Bluetick site copy and am speaking at the founder’s conference this month. Fuller disclosure: That doesn’t matter, because the tool is fucking rad.)

2. TextExpander

Telling you about TextExpander is my gift to you for reading this far.

You know all those things you’re constantly having to dig up, copy/paste, or type from scratch? Like…

  • Canned responses to the kinds of emails you get all the time
  • Links to your calendar or video call locations
  • Reminders to send or do something
  • Links to your past content, favorite posts, or products/services
  • Short phrases like “How are you?” or “Thanks so much”

TextExpander takes the tedium of typing or copying/pasting your canned responses or links, and replaces it with a short abbreviation.

FOR EXAMPLE. When I wanted to send someone to my Calendly scheduling link in the past, I’d open a new tab, type “cal” into the omnibox, and wait for my oft-visited Calendly link to come up.

If I’d cleared my cache recently, I’d have to go as far as logging into Calendly to grab the right link.


Now all I have to do is type “x30cal”. Voila: the right link, prefaced by the sentence “Any times that work for you here?” loads automatically.


Relax and enjoy.

(The “x” prefix is so I don’t accidentally TextExpand anything I don’t mean to. You can add any prefixes you want. Plus, TextExpander sends a series of helpful emails showing you how to use the tool to its full potential. Love that about them.)

I’ve got whole canned emails preloaded as “snippets” under short labels.

No more copy/pasting. No more just writing new versions of them every time.

TextExpander works across all of your devices and if you haven’t signed up already, Jesus Christ what are you waiting for?

3. Zapier

I’ll be the first to admit that I’m not using Zapier to its full potential. It’s the glue that holds the whole Internet together, in my eyes.

But still: having the ability to connect basically any tool I want to any other tool I want? AMAZING. WE ARE IN THE FUTURE.

(I know this isn’t exactly news. If you were looking for a hot take, you may want to look elsewhere.)

You, searching for a hotter take

How I use it: To connect Typeform to GoogleDocs, so new client intake forms are automatically in a Call Notes document before I ever get on Zoom. And in my other business, SNAP Copy, we use it to connect WooCommerce to ActiveCampaign so we can auto-send new clients the right emails.

There are many, many cool ways to use Zapier, and I plan to have my brand-new VA set those up for me (I am more excited about finally having a VA than I will ever be about the birth of any baby, even mine).

4. Trello

Another “Duh” moment for a lot of y’all here.

Trello is a “card”-based tool that works for a ton of different use cases. Most folks I know use it as a project tracker, and take advantage of the ability to add labels, due dates, and checklists to cards to keep themselves organized.

My actual Trello “CRM” at the moment

How I use it:

  • As a “light” CRM to track clients, from prospect to proposal to project to post-prandial pinot noir
  • As an actual project tracker to make sure I check off every project’s component parts
  • As an accountability tool to make sure my good buddy Amy Harrison and I get the things done that we said we would

5. Brain.fm

Fun fact about The Zone: it’s impossible to get in if there’s someone near you at the coffee shop chewing like a wild animal.

This is the worst sound in the world.

Or someone yakking on the phone to their girlfriend. Or someone with a baby that just CAN’T GET ITS SHIT TOGETHER.

Or… you get the point.

Now, you could pop your headphones in and listen to music. But what music? And what if the music distracts you even more than the chewing noises?

Enter Brain.fm. This handy little player offers three modes of music: Focus, Meditate, and Relax.

The “Focus” mode treats your ears to a thrumming background of music-ish noise that ebbs and flows according to ~*~* science *~*~. Apparently it messes with your brainwaves in some way? I don’t know. I haven’t read the website.

This is what it looks like:

How do I describe the music? It’s kinda trancey, but sometimes there’s piano. Honestly, I don’t know what to call it — because the point is that it works so well you’re not really listening.

Now, anytime I need to enter The Zone, I can pop in my earbuds and get to work, regardless of whether I’m surrounded by noisy chewers, phone talkers, aggravating babies… or some monstrous combination of all 3. That is my nightmare.

Honorable Mentions

Google Apps. All of ‘em.

Google is life. That’s it, y’all. If you’re still using Microsoft Office and exporting files and dealing with “markups,” you’re probably also still driving the same car you had in 1989 and shouting at birds, and I can’t help you.

Yep, Google has all my data. It knows things about me that not even my therapist knows, and I’m cool with that because I have to be.

If you’re not, well, it’s probably time to stop reading this and start building your off-grid survival yurt.

Why I use it: Shareability, free space on my hard drive ‘cause everything’s stored in the cloud, minimal fear of losing everything I’ve been working on… unless Google decides to steal it.


Typeform is a form builder. You probably know of it or already use it.

I use it for my prospect intake forms, customer surveys, and various other formy things. It’s easy to build a pretty-looking form that has a more visually engaging customer experience than other forms. (As an aside, if you’re in search of an insanely informative monsterpost about creating better customer experiences, head to Hotjar to read this piece I contributed to.)

Pro tip: Make your prospects choose between kitties and puppies, and only work with the kitty people

Typeform also presents questions one at a time, helping cut down on information overwhelm that could keep your forms from being completed.

How I use it: The “Logic Jump” functionality (only available for Pro and higher-level accounts) makes it easy for me to weed out prospects who won’t be a fit, and send them to the right place for whatever service they need.

One thing it’s NOT great for? Creating quizzes. You’re better off coughing up the $30/month for Interact or a similar tool. 🙁

Also, Typeform will bill you $370 for an annual subscription without so much as an email ping.


Digit is a sneaky little pal that you connect to your checking account. Whenever you spend money, it swipes a little bit more from you and stashes it away in a savings account.

Every now and then, you’ll remember you have a Digit account and discover that all of a sudden, you actually have like $500 more than you thought you did.

Well would you look at that. COLD HARD CASH.

It’s like free money!!!

I mean, it’s still your money, but admit it: you wouldn’t have saved it on your own.

How I use it: Travel piggy bank. Helllooooo, Croatia.

Please please tell me about your favorite tools in the comments! I can never have enough subscriptions.

Winkyface Writing: Everything You Wish Your Parents Knew About Email

Welcome to a new series of writing-related etiquette posts: Winkyface Writing.

What is winkyface? It’s a tone of voice you can use when you want to be polite, but you need to get shit done.

This series will help you combine being polite + getting shit done, with quick-to-implement writing tips for work, play, and whatever you do when you’re not working or playing (please don’t tell me).

Email? Oh, my.
Email is magical. And terrifying.

Part 1
Everything You Wish Your Parents Knew About Email

You can always tell when someone is uncomfortable writing an email. The first paragraph starts with something ridiculous, like “Salutations!” or “Dear Madam,” and the rest devolves from there.

It’s a shame, because email was designed to be so easy, and these fools make it so hard. Never fear: here are some easy tips for better email etiquette.

If your parents, well-meaning but misguided neighbors, or other Olds you care about are writing emails, make sure they read this post. Even if you have to print it out in large type and tape it to their walkers.

Nota bene: These tips aren’t just for the geriatric set. Email etiquette is for everyone. Especially you. Yes, you over there, with the shirt on.


Your Fwd:Fwd:Fwd:Re:Fwd: does not become more urgent with the addition of capital letters. If you would not shout in someone’s face, do not scream into their inbox.

Use BCC, because it’s polite.

That extra address field below “To” says “CC,” and it means “Carbon Copy”. As you know, every email address you enter into this field will receive a copy of your email.

Instead of CCing everyone you know on a mass email, or–God forbid–entering every email address into the “To” field, use BCC, or “Blind Carbon Copy”.

BCC hides all of your recipients’ email addresses from each other. By using it, you will avoid sharing your contacts’ email addresses with the world, potentially exposing them to spammers and definitely making them think you’re an idiot.

Schedule emails with Boomerang.

Now you don’t have to risk sending a 4 am email to all of those people whose email addresses you’ve mistakenly placed in the “To” field. Schedule it for 7:30 am instead!

Always enter a relevant subject line.

“No subject” serves no one.

If there is a thread, maintain the thread.

Don’t spam people’s inboxes with multiple emails about the same thing. It’s called a thread for a reason–like a spool of regular ol’ sewing thread, it is continuous, and helps make up a whole something (whether that’s a piece of clothing or a discussion).

Use paragraph breaks.

If you’re not going to abide by the Five Sentences rule, at least break up your endless emails into paragraphs. Max out at three lines per paragraph.

Your emails will be easier for people to skim, and thus easier for them to read, period, if you break up big blocks of text. See what I did there?

Don’t include a giant image in your signature.

It just keeps getting reattached to the email, and then it looks like you’ve sent a lot of really important attachments when in fact, it’s just your dumb company logo.

For more fun email etiquette, check out Charm School.

The Top 5 Quotes from TribeCon 2013

New Orleans’ tech-networking community held its annual TribeCon gathering at the City Park Peristyle yesterday.

Despite a glowering sky, insane wind, and the allure of Halloween pre-gaming, the Tribe managed to kill a giant pot of jambalaya, drain a keg of beer and share some interesting ideas on the intersection of technology and art.

city park peristyle
Algae party! JK, tech conference.

Here are the top five quotes from TribeCon 2013:

  1.  On the creative process and the necessity of creating bad work:

“When I see someone with an immaculate sketchbook, I don’t trust that person.”

Kody Chamberlain

2. On the idea of “digital homogenization”:

“The Internet is really good at telling you what everyone cares about, but it’s really bad at telling you what you care about.”

Ron Goldin

3. On asking for help:

“Everyone wants to be part of something great.”

CJ Hunt

4. On following your passion:

“The type of work you do is the type of work you get.”

Ron Domingue

5. On listening to the voice of your customer:

“It’s not about: ‘How can we get more likes?’ It’s about: ‘How can we get more people to like us?'”

Thomas Knoll

Other highlights: Time-killing jokes from highly bearded emcee Chris Trew, “Workaholics”-inspired bear coats made by Colin Grussing and an introduction to Quintron’s Drum Buddy.

What was your favorite part of TribeCon? Share it in the comments.