Punchline Copy - The Knockout Website Copy Audit

The Knockout – Recorded Heuristic Website Audit


The Knockout Audit is your way to get actionable feedback on up to 4 pages of your existing website — from design to UX to copy. Here’s how it works:

I go through your site while recording my voice and screen. I talk through heuristic issues I see and suggest potential conversion-boosting changes, like:

  • How to improve the stickiness and urgency of headlines and calls to action
  • How to rewrite vague/unfocused sentences
  • How to better focus the copy around the reader’s pains or problems
  • What should be cut
  • Suggesting formatting changes for better readability
  • and a few other things!

If you want actionable feedback FAST, this is the service for you.

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